Build Growth Strategies From Real Data, Not Assumptions
Master the analytics frameworks and metrics that drive sustainable growth. Learn to measure what matters, predict customer lifetime value, optimize acquisition costs, and make strategic decisions based on solid evidence.
Back to HomeThe Ability to See Your Business Clearly
Strategic Clarity
You'll develop the ability to identify which metrics truly indicate business health and which are vanity numbers. Learn to build dashboards that provide actionable insights rather than just data displays.
Predictive Capabilities
Understand how to forecast customer behavior, model lifetime value, and predict churn before it happens. These capabilities help you allocate resources more effectively and plan for sustainable growth.
Smarter Resource Allocation
Learn to calculate true customer acquisition costs across channels, understand attribution patterns, and determine where your marketing efforts generate the most value. Stop wasting budget on channels that don't deliver.
Cohort Understanding
Master cohort analysis to see how different customer groups behave over time. Identify patterns in retention, expansion revenue, and engagement that inform both product and growth strategies.
The Analytics Challenges That Hold Growth Teams Back
You have access to analytics tools and dashboards filled with metrics. Yet somehow, you still feel uncertain about which growth initiatives are actually working and where to focus your efforts next. The problem isn't a lack of data—it's knowing what to measure and how to interpret what you're seeing.
Perhaps you're tracking metrics that look impressive but don't connect to business outcomes. Maybe you see customer acquisition cost rising but can't pinpoint exactly why or which channels are responsible. You might have retention problems but lack the framework to understand where in the customer journey people are dropping off and what could be done about it.
Many growth teams operate with surface-level metrics that don't reveal the underlying dynamics of their business. They celebrate growth in top-line numbers while missing deteriorating unit economics. They invest in acquisition without understanding lifetime value, or they track engagement without connecting it to revenue impact.
What you need isn't more data or fancier tools. You need the frameworks to structure your thinking about growth metrics, the skills to perform meaningful analysis, and the understanding to translate analytics insights into strategic decisions. That's what this program provides.
Analytics Frameworks That Drive Growth Decisions
This program teaches you how to build a comprehensive analytics practice focused on growth. You'll learn the metrics that matter, how to calculate them correctly, and more importantly—how to use them to make better strategic decisions about where to invest your growth efforts.
Pirate Metrics Framework
Master the AARRR framework for structuring your growth analytics. Learn how to measure acquisition, activation, retention, referral, and revenue in ways that reveal optimization opportunities across your entire funnel.
Cohort Analysis
Understand how to group users by shared characteristics or time periods and track their behavior over time. This reveals patterns in retention, monetization, and engagement that aggregate metrics often hide.
LTV Prediction and CAC Optimization
Learn to calculate and predict customer lifetime value using various methodologies. Understand how to optimize customer acquisition costs across channels and maintain healthy unit economics as you scale.
Attribution Modeling
Develop understanding of different attribution approaches and their trade-offs. Learn when to use first-touch, last-touch, linear, or more sophisticated models, and how to interpret attribution data for budget allocation decisions.
Growth Dashboards and Reporting
Learn to build dashboards that provide genuine insight rather than just displaying numbers. Understand how to structure reports that facilitate decision-making and help your team stay focused on metrics that matter.
Your Learning Journey
This program combines conceptual understanding with practical application. You'll work with real data sets, build actual analyses, and develop skills you can apply immediately to your growth initiatives.
Metrics Foundation
We start by establishing clear understanding of fundamental growth metrics and why they matter. You'll learn how to define metrics properly, what makes a metric actionable, and how to avoid common measurement mistakes.
Analysis Techniques
You'll learn practical techniques for cohort analysis, funnel analysis, and customer segmentation. Work through exercises using realistic data to understand how these analyses reveal opportunities and inform strategy.
Advanced Applications
Progress to more sophisticated topics like LTV modeling, viral coefficient calculation, and multi-channel attribution. Learn when different analytical approaches are appropriate and how to interpret complex patterns in your data.
Strategic Integration
Learn how to connect your analytics work to actual growth decisions. Understand how to communicate insights effectively, build compelling business cases based on data, and establish analytics practices that support continuous improvement.
Program Investment
Comprehensive analytics training designed for growth practitioners and data professionals
Complete curriculum with practical data analysis focus
Build analytics capabilities that inform strategic growth decisions across your organization
Program Effectiveness and Outcomes
This program is built on analytics methodologies used by growth teams at successful companies across industries. The frameworks taught here represent best practices that have been refined through real-world application.
Analytics Frameworks Covered
From basic to advanced techniques
Participant Skill Improvement
Based on pre/post evaluation
Weeks Average Duration
Self-paced learning format
Setting Appropriate Expectations
This program teaches you how to analyze growth data and build metrics frameworks. The insights you gain depend on the quality of your data collection and the scale of your business operations. Analytics capabilities are most valuable when combined with the ability to act on what you learn.
Results vary based on your business model, market dynamics, data maturity, and how consistently you apply these methods. We focus on building your analytical capabilities rather than guaranteeing specific business outcomes. The real value comes from developing skills that serve you across different roles and companies throughout your career.
Our Commitment to Quality Learning
Transparent Communication
We'll clearly outline what the program covers, what prerequisites exist, and what you can realistically expect to learn. If you have questions about whether this aligns with your goals, we're available to discuss.
Learning Support
Questions about analytical concepts or how to apply techniques to your situation? We provide guidance to help you understand the material and work through implementation challenges.
Exploratory Discussion
Before enrolling, you're welcome to have a conversation about your analytics background and learning objectives. We can discuss whether this program suits your current situation and what you hope to achieve.
Material Quality
The curriculum is designed to provide practical value through clear explanations and relevant examples. If something isn't working for you or could be improved, we want to hear about it so we can address your concerns.
How to Begin
Get in Touch
Contact us through the form below or email info@tarnexriver.com. Share information about your analytics experience and what you're hoping to learn through this program.
Consultation Call
We'll arrange a conversation to discuss your background, review the program structure, and address any questions you have. This helps ensure the program is appropriate for your situation and goals.
Program Access
After enrollment, you'll receive access to all program materials and guidance on how to navigate the curriculum. We'll outline the recommended learning path and what to focus on first.
Start Learning
Begin working through the frameworks and exercises. Apply what you're learning to your own data and situations, and reach out when you need guidance or clarification.
Explore Other Programs
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Learn about this program →Ready to Master Growth Analytics?
Contact us to discuss whether this program fits your learning goals and how it can help you build stronger analytical capabilities for growth.
Get in Touch