Choose Your Growth Path
Whether you're focused on conversion optimization, analytics frameworks, or product-led growth, we have a program designed to help you build systematic experimentation capabilities.
Return HomeComprehensive Growth Training
Each program focuses on specific aspects of growth optimization while teaching the fundamental experimentation frameworks that make sustainable improvement possible. Choose based on your current priorities or combine programs for comprehensive capability building.
| Program Focus | Best For | Investment |
|---|---|---|
|
Conversion Rate Optimization
Landing pages, checkout flows, pricing
|
Marketers, product managers driving conversion improvements |
¥46,000
|
|
Growth Analytics and Metrics
AARRR, cohort analysis, attribution modeling
|
Growth teams, data analysts building measurement frameworks |
¥51,000
|
|
Product-Led Growth Strategies
Freemium models, activation, self-serve optimization
|
Product teams implementing PLG motion |
¥49,000
|
Conversion Rate Optimization
Systematically improve conversion rates through testing and user experience optimization. This program covers hypothesis development, test design, and statistical analysis for CRO. Students learn landing page optimization, checkout flow improvement, and pricing strategy testing.
What You'll Learn:
Ideal For:
Marketers and product managers driving growth initiatives, teams focused on improving conversion funnels, organizations wanting to systematically optimize user journeys.
Growth Analytics and Metrics
Build data-driven growth strategies using advanced analytics and experimentation frameworks. This course covers pirate metrics (AARRR), cohort analysis, and viral coefficient calculation. Students learn attribution modeling, LTV prediction, and CAC optimization strategies.
What You'll Learn:
Ideal For:
Growth teams building measurement systems, data analysts wanting growth expertise, organizations needing analytics frameworks to guide experimentation and optimization efforts.
Product-Led Growth Strategies
Drive sustainable growth through product experience and user value delivery. This comprehensive program covers freemium models, trial optimization, and activation improvement. Students learn feature adoption analysis, expansion revenue strategies, and community building.
What You'll Learn:
Ideal For:
Product teams implementing PLG motion, SaaS companies optimizing self-serve experiences, organizations wanting to reduce sales dependency and improve time-to-value.
What All Programs Include
Practical Frameworks
Learn systematic approaches you can apply immediately. Our programs focus on practical implementation rather than theoretical concepts.
Real-World Projects
Apply concepts to actual optimization challenges. Work through scenarios that mirror the situations you'll face in practice.
Statistical Foundation
Understand the statistical principles that make experimentation valid. Learn to interpret results with appropriate rigor.
Case Study Analysis
Examine methodology applications across contexts. Learn from composited scenarios that illustrate key principles.
Collaborative Learning
Engage with other growth professionals. Share experiences and learn from diverse perspectives on similar challenges.
Implementation Resources
Templates, checklists, and frameworks to support your work. Take away tools that make implementation easier.
Choosing the Right Program
If you're unsure which program best fits your needs, here's some guidance based on common situations and goals.
If your primary challenge is conversion rates...
Start with the Conversion Rate Optimization program. You'll learn systematic testing approaches for landing pages, forms, and checkout flows that directly impact conversion metrics.
This program provides the fastest path to measurable conversion improvements and teaches experimentation fundamentals applicable to other optimization areas.
If you need better analytics and measurement...
The Growth Analytics and Metrics program teaches frameworks for understanding your growth funnel, tracking the right metrics, and building measurement systems that inform optimization priorities.
Strong analytics foundations enable effective experimentation across all areas. This program helps teams move from intuition-based to data-driven decision making.
If your product drives acquisition and retention...
Product-Led Growth Strategies focuses on optimizing product experience for growth. Learn to design freemium models, improve activation, and create in-product growth loops.
Particularly valuable for SaaS companies and products where user experience directly drives acquisition, activation, and retention metrics.
If you want comprehensive capability building...
Consider combining multiple programs for a complete experimentation and growth skillset. Many organizations benefit from capabilities across CRO, analytics, and PLG.
Reach out to discuss package options and sequencing recommendations based on your specific context and priorities.
Ready to Start Learning?
Connect with us to discuss which program aligns best with your goals, or ask questions about our approach to experimentation and growth optimization.
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